Posts tagged Chanel Coco Mademoiselle
If you love learning about the perfume industry or just enjoy the different fragrances, Chanel No5 perfume is a world famous option. They offer very distinctive scents that come with a classic logo and package to match. These are top quality products that also revolve around handbags, cosmetics, and a variety of other products. Founder, Gabrielle “Coco” Chanel built this amazing French Fashion house and continues to be one of the leading manufacturers in the industry today.
The goal revolved around creating design styles that were classic, simple, and appealing to all women. Most of them are timeless, including the little black dress that is still as popular as ever. When it comes to Chanel perfumes and their fragrances you are given something that makes a woman feel complete and independent. This was Coco’s mission, but she also wanted to ensure that her perfumes ended up being the best in the world.
Chanel No 5 perfume was introduced back in 1920 after countless hours of mixing over 128 ingredients. This was done by the famous chemist Ernest Beaux. His mesmerizing ability to offer Jasmine as the main ingredient of No5 couldn’t have been more of a destiny. Once he completed his work there were 5 samples presented to Coco and her team. After much deliberation they chose his 5th option. The perfume was then released on the 5th day of the month, which is why the number 5 has so much meaning today. In fact, they still consider it their lucky number.
Originally the perfume was sprayed in changing rooms of Chanel boutiques, and distributed to wealthy clientele as gifts. In 1974 it was relaunched, having been removed from drug stores, and promoted beside the new cosmetic range instead. By reducing the number of outlets it was sold from, the demand was increased and people felt they had to own a bottle of this amazing perfume. With many years of history and sales behind it, it is no wonder that this is the most recognised of the Chanel label. It is believed that a bottle of Chanel No5 sells every thirty seconds, and can be found in many households across the world.
The advertising campaigns for Chanel No 5 perfume are just as popular. Probably the biggest successful advert came when Marilyn Monroe was pictured enjoying Chanel No 5 perfume. The popularity went off the charts and this same advertisement can still be found today. They have also found numerous celebrities and famous women who want to be involved as well. One of the more recent stars to head the advertisement campaigns today is Nicole Kidman.
The new advert cost $46 million to produce, even though it only lasted 3 minutes. It’s now the most expensive Chanel No5 perfume advert to date. By 2009 Audrey Tautou became the face of this perfume and was utilized in a short film about it. Again, the film was released on the 5th day of the 5th month to honor No5. In 2011, a further new advertisement was released whereby Keira Knightley is the femme fatale promoting the Chanel Coco Mademoiselle fragrance. We will tell you that Chanel perfumes are the most expensive out there today, but they also continue to be the leader in fragrances.